Sunday, October 17, 2010

NBA Pizza

I love the National Basketball Association. When I was little, it was my dream to become an NBA player. Then I realized I wasn't coordinated enough for that career path, but I still follow the NBA religiously. And now there is a product for NBA fanatics and pizza lovers alike.

The NBA came up with the genius notion that NBA fans want to eat their favorite logos, USA Today reports. The NBA will sell edible logos of its 30 teams to 1,200 pizza shops across the country.

The logos will be made of a combination of sugar, starch, and food coloring. The logos are placed on top of the pizza after it is baked.

(I love the Lakers, but come on.)

NBA execs think that this measure, along with other new licensing ideas, will increase the league's revenue this year.

Really?

I cannot picture many pizza/NBA lovers paying an additional $5 so their pizza has a sugary version of their favorite team's logo.

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