Friday, October 8, 2010

What's going on at Pizza Hut?

This week Pizza Hut began an advertising campaign to announce their new simplified menu with this set of commercials:



Oops, sorry. Not that one. Moving on.

The new menu options are designed to make it simpler for customers to order a pie - was it honestly that difficult - and move Pizza Hut ahead of its competitors.

Here is an abbreviated version of the new menu:
Medium Pizza (up to three toppings) = $8
Large Pizza (up to three toppings) = $10
Stuffed Crust = extra fee
Medium Specialty Pizza = $10
Large Specialty Pizza = $12

The pizza chain even offered an interesting dining room deal. Customers a free order of breadsticks with the purchase of any pizza if they wore a sports jersey with the numbers 8, 10, or 12. Don't grab that Troy Aikman, Chipper Jones, or John Stockton jersey just yet. The deal ended September 12.

Although I don't think ordering from Pizza Hut was that difficult, this is a cool move by the chain. They essentially shortened the menu without discontinuing any options.

I just wish they would bring the 4-for-All Pizza back.

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